How does a smaller business disrupt and displace larger competitors? How does David take down a Goliath today? When I first started working with Peter Lewis and Progressive Insurance many years ago, this was the question that got me thinking. Today I might ask how can digital marketing help you…
Continue Reading....Category: Building brands
How Can Startup Leaders Find Great New Clients?
Last Friday, we talked about finding better clients. Today, I share several ways startups can find new clients that will be early adopters for their new products and services. When we’re done with today’s blog, you should be able to see there are many resources that can help you find…
Continue Reading....Do you know what your best customers value?
Last week we started a discussion about what you can learn from Steve Jobs and Apple and their ability to target their product development to critical markets. They are very good at creating value in the mind of their customers. Here are several additional strategies you can learn from Apple…
Continue Reading....What Can Apple Teach You about Your Clients?
Steve Jobs was an amazing salesperson. He was a master of the art of connecting with customers and clients not only on the small screen, but also on the bigger platforms during his new product roll outs. How Steve and Apple changed what we expected from a leadership brand.
Continue Reading....Can You Lead the Micro Business Leadership Revolution?
How many of you would like to have even more impact on your communities? Microbiz leaders lead a large portion of smaller businesses around the world. Many times their impact far exceeds larger organizations in how business is changing, evolving, and growing. Many of the successful business leaders I know…
Continue Reading....How You Can Lead by Sharing Others’ Ideas
As a leader in your company and in your field, you share your own experiences. It’s a good thing to do. Your stories and the lessons you’ve learned will be valuable to your colleagues when they face similar challenges. By passing the information along, you will be serving them well.…
Continue Reading....How to Identify Your Best Clients for Your Business
Earlier this week we talked about how entrepreneurs can be more successful if they invest more time in getting better clients when they are growing quickly. If selected correctly, your best clients help you grow their business and yours. Bad clients can kill a great business!
Continue Reading....How CEOs Can Build a Breakthrough Leadership Brand
How do you build a breakthrough leadership brand? In today’s globally connected community, it’s critical for entrepreneurs to create an extraordinary leadership brand if they hope to attract both money and resources to their growing organizations. In my career, I’ve been blessed to work with many great business leaders. Many of…
Continue Reading....How Can Entrepreneurs Become More Connecting Leaders?
Many serving leaders would be well served by developing a message they can share with their markets. Many of my CEO clients become more visible in their key markets as their business grows and evolves. That’s by choice. I’ve worked with them to become connecting leaders. It’s easy to see…
Continue Reading....How Do You Create a Breakthrough Brand Today?
How can entrepreneurs build an extraordinary brand? How do you develop a brand that helps you build an extraordinary brand experience? Or are you thinking: Does breakthrough branding really apply to my organization; we create incredible products and services? Last week we talked about who you need to be to…
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