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Posts Tagged ‘Strategic Marketing’

A Final Lesson On Leadership From Steve Jobs

Icon Written by tripp on August 31, 2011 – 8:19 am

Tweet With Steve Jobs announcing his resignation from Apple, I want to take a look at one of his final lessons.  Knowing Steve Jobs, the title may be premature.  The man has made more comebacks that anyone can keep track of, but it seems like a good time to reflect on his final leadership lesson [...]

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Can you make a difference in the world?

Icon Written by tripp on January 27, 2011 – 10:11 am

Tweet I’ve been involved with non-profits for the past 25 years. When given a chance to make a difference, I’m always willing to jump in. It’s not because I think I’m always the best person but because it provides me with an incredible opportunity to serve and help others. The benefits always outweigh any discomfort [...]

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“Up Your Cashflow by Next Week: 13 Ways to Have a SALE!”

Icon Written by tripp on December 29, 2010 – 9:14 am

Tweet by Alexandria K. Brown, “The E-zine Queen” Nothing gets people buying products or programs like a special promotion –online or offline. Now, if you’ve never done this before, you may already be thinking, “I can’t have a sale on my products or services. That’s sooo cheesy!” Au contraire, mon frere. It’s all how you [...]

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If You’re Not Screwing Up, You’re Fired.

Icon Written by tripp on October 18, 2010 – 8:28 am

Tweet Most people in their jobs or client relationships worry about “getting fired” for making mistakes. Indeed, we all make them—and as Alan Mooney, a close friend and work colleague likes to put it: if we aren’t making mistakes, then something is wrong. In fact, he sums this policy up in one simple statement: “If [...]

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Boost Your Callback Rate in Three Steps

Icon Written by tripp on September 19, 2010 – 5:42 pm

Tweet Okay, I am going to start with a confession here—if you are reading this article thinking that you are going to learn how to increase the rate at which prospects call you back, then I have deceived you. First, let’s re-emphasize a point from a previous article (“Accept it Dude, She’s Not Gonna’ Call”): [...]

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The Champion Within: Allowing Setbacks to Spur You On

Icon Written by tripp on September 7, 2010 – 7:50 am

Tweet by Denis Waitley The knowledge era’s new leaders, many of whom are immigrants and women, are managing change by conceiving innovative organizations and novel ways to attract and motivate employees. They are learning to be proactive instead of reactive, and to appreciate the full importance of relationships and alliances. They also have a healthy [...]

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Taking Smart Risks

Icon Written by tripp on September 1, 2010 – 11:40 am

Tweet All of life is a risk of some kind. Whenever you engage in any action where the outcome is uncertain, for any reason, you are taking a risk. You take a small risk when you drive to work or walk across the street. You take a larger risk when you start a business or [...]

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Are You Keeping up With New Lead Generation Strategies?

Icon Written by tripp on August 19, 2010 – 9:07 am

Tweet The blog Market Leadership Journal is conducting a lead generation survey to uncover what’s changing in lead generation. Changing times call for changes in how you find your best clients and how they find you. This survey uncovers how many SMB businesses are finding new clients. The survey covers the many factors involved in [...]

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The Value of a Lifetime Customer

Icon Written by tripp on August 12, 2010 – 8:53 am

Tweet I’ve wondered why so many good technology businesses spend thousands of dollars to get a new customer and then after the first project they tend to forget these clients and are off to chase the next big potential client. With the cost of a sales meeting with a new client averaging over $400.00 each, [...]

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When Less Is More, Part 2

Icon Written by tripp on July 29, 2010 – 9:05 am

Tweet What kind of value do you put on your time? Everyone has the same number of hours in the day, but why do some people seem to get so much more from their time? It’s because they recognize the value of their time and invest it in high pay-off activities, as opposed to minimum [...]

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