Tweet Author Keith F. Luscher When targeting market prospects in your job hunt or for a targeted, value-based outreach, one of the biggest challenges is researching your prospect list. Let’s say you are in B2B sales, and you want to reach out to wholesale distributors of durable goods with twenty to 250 employees, headquartered in [...]

Tweet As I was looking through my bookshelves for a particular reference, I came across my very first sales training book, How to Master the Art of Selling, by Tom Hopkins. I pulled it off the shelf and starting thumbing through it. I had gone to see Tom Hopkins speak and bought the book there. [...]

Tweet Continuing on the topic of “state”—Are you in control of your state, or is your state in control of you? Successful people are masters of their states—and thus their resourcefulness at virtually any point in time. It is largely the cumulative condition of your thoughts and your physiology; your mind and your body. When [...]

Tweet It’s the weekend, TGIF. Everybody’s working for the weekend, right? What if you didn’t? What if the weekend was an interruption to the things you really loved to do? That’s sounds amazing to many people. They can’t imagine wanting to spend more time at work. They go in, put in their time, and treasure [...]

Tweet In the two previous parts of this article, Brian Tracy talked about the myths of communication, as well as the communication process and the elements of face-to-face communications. This part focuses on the importance of preparing for your communications. As a leader, your communications need to influence and persuade the people you come in [...]

Tweet I had the good fortune to attend the Get Motivated Seminar, presented by Peter Lowe, and featuring a great roster of speakers. I noticed that most of the speakers, whether talking about leadership, perseverance, or achievement, all spoke about the importance of doing the right thing and having the reputation of doing the right [...]

Tweet Marketing, target marketing, and lead generation get a lot of press these days. Do a search on Google for lead generation, you get over 13 million results. I work with software and technology companies to get the most out of their marketing, so I know how much emphasis there is on getting the customers [...]

Tweet In my years teaching people to be successful, I have seen that basically people break their lives down in to two major parts: Wealth-building and the rest of their lives. Having done a lot of reflection on these two topics – wealth and life – I am coming to some new conclusions about how [...]

Tweet Extraordinary Partnerships take place all over in the technology and software business, between you and your suppliers, you and your distributors. The most important partnerships are between you and your customers. How do you create and sustain extraordinary partnerships with your customers? Through targeted marketing. Targeted marketing isn’t a new idea; it’s been around [...]

Tweet Most businesses are feeling a change in lead generation. Many factors are impacting lead generation: • A flat economy • Social media • Spam regulations • Limited resources • Increasing postage Some say lead generation has changed. Others are saying lead generation is dead. What’s happening with your lead generation efforts? Are getting as [...]