Written by tripp on October 20, 2010 – 8:22 am
Tweet I’m sure you get calls every day from people you don’t know about things you don’t need. What happens when a company invests their cash into marketing and advertising programs, but then doesn’t tell everyone on the team about the new programs? In the past, I ran marketing for a large specialty retailer. I [...]
Written by tripp on October 11, 2010 – 8:45 am
Tweet Continuing on the topic of “state”—Are you in control of your state, or is your state in control of you? Successful people are masters of their states—and thus their resourcefulness at virtually any point in time. It is largely the cumulative condition of your thoughts and your physiology; your mind and your body. When [...]
Written by tripp on October 8, 2010 – 7:38 am
Tweet It’s the weekend, TGIF. Everybody’s working for the weekend, right? What if you didn’t? What if the weekend was an interruption to the things you really loved to do? That’s sounds amazing to many people. They can’t imagine wanting to spend more time at work. They go in, put in their time, and treasure [...]
Written by tripp on September 13, 2010 – 9:46 am
Tweet Have you ever heard the phrase that people make decisions based on emotion and justify them with logic? This has been proven in study after study. In the technology business we all want to be considered rational, logical people, so we try to downplay the role emotions make in our decisions. But realistically, emotions [...]
Written by tripp on September 2, 2010 – 8:58 am
Tweet Marketing, target marketing, and lead generation get a lot of press these days. Do a search on Google for lead generation, you get over 13 million results. I work with software and technology companies to get the most out of their marketing, so I know how much emphasis there is on getting the customers [...]
Written by tripp on August 23, 2010 – 11:43 am
Tweet My publication Market Leadership Journal is conducting a lead generation survey to uncover what’s changing in lead generation. Changing times call for changes in how you find your best clients and how they find you. Our survey will uncover how many SMB businesses are finding new clients. This survey will cover the many factors [...]
Written by tripp on August 17, 2010 – 1:14 pm
Tweet The more people I talk to, the more it seems lead generation is changing. More partners are moving away from sharing leads. Competition is growing stronger. Qualified leads are harder and harder to find. How are your lead generation methods working? We want to know what’s happening with you. Take our short Lead Generation [...]
Written by tripp on August 12, 2010 – 8:53 am
Tweet I’ve wondered why so many good technology businesses spend thousands of dollars to get a new customer and then after the first project they tend to forget these clients and are off to chase the next big potential client. With the cost of a sales meeting with a new client averaging over $400.00 each, [...]
Written by tripp on August 10, 2010 – 8:16 am
Tweet Our mission on this blog, Extraordinary Partnerships, is to share with you some of the best technology marketing strategies and partnership practices currently available. So far, we’ve been doing this using content from some of the best marketers out there, as well as presenting our own point of view. We’re pretty sure the formula [...]
Written by tripp on July 28, 2010 – 9:33 am
Tweet This week’s guest blogger on Market Leadership Journal is Bob Leonard of acSellerant. I’m pleased to introduce Bob to the readers of the Extraordinary Partnerships blog. I thought his insights on using social media might be helpful to all of you. I learned about Bob while working on a project for one of my [...]