leadership

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How Do You Guide Others Through Changing Times?

How Do You  Guide Others Through Changing Times?

How Do You Guide Others Through Changing Times?

How would you like a process that can help your people deal with changes faster and easier than you ever thought possible? What if the process not only opened you and your team to endless possibilities but also ensured faster buy-in from all the various stakeholders you impact. I’ve been guiding serving leaders through change for over 20 years, from small startup businesses to family businesses over 100 years old continuing to change to keep up with the many challenges businesses face as they grow and prosper. In one client engagement, I was dealing with a large medical practice. I was assigned a psychiatrist to work with to determine how medical professionals deal with change in high stress specialties. I asked several of my better clients to be involved in the pilot program. This allowed me to explore the topic further and it gave me access to a great team of people who deal with high stress on a regular basis.

I can’t imagine a much more stressful job than running a small or mid-market privately-held business today. I share the best process I found and help you apply it to your life starting today. I use this four step process when dealing with my clients to help them see the possibilities in their life and organizations. The process is called Appreciative Inquiry Method and was originally developed by David Cooperrider, PhD. He has continued developing and evolving the process over the years. Continue reading

What Can Entrepreneurs Learn from Boston’s Everyday Heroes?

First responders are constantly training and learning new things.

First responders are constantly training and practicing new things everyday.

After the events in Boston last week and several calls from friends in the Boston area, I’m reminded again of how fragile our lives are. When you spend time around first responders, you learn how quickly things can change our lives. Over the years, I’ve had many friends in the military and in first responder units and still spend time working out with many of these fine men and women. After the events of last week, one reminded me of what he learned in the Navy SEALs, “the only easy day was yesterday.” It seemed to me that might be an interesting topic to share for this week’s blog. How can you apply what our finest in the military and first responders already know to your life and your business? But first, let me thank all of the people who help keep us safe. Thank you for all you do and all you’ve taught me over my lifetime about being serving leaders.

Here are four strategies I’ve learned from first responders that you can use in your life and business today. The first strategy the military and first responders embrace is they are constantly training. These men and women work day in and day out to improve their performances. They constantly train at high levels and are always getting immediate feedback on their performances. They practice constantly so that in an emergency they can instantly react. In many corporations, training is not a way of life. When I taught at Fort McNair, I shared that too many small and midmarket businesses spend little time on training their people. Because of this, they allow the business environment to control their destinies. They see training as a waste of time and their results show it. If you want great predictable results, consider adding regular training to your team’s schedule. When I add training to my clients’ businesses we achieve record sales months in less than 60 days, month in and month out. Continue reading

Remembering Jesus, My First Serving Leader

How do you deal with challenging times?

How do you deal with challenging times?

In my home, growing up, I met my first serving leader. I was introduced to him by my grandmother at a very early age and he has been with me ever since. He will never leave me. My life has been blessed by many serving leaders who have helped me become the man I am today. I wonder if the leadership lessons I learned so many years ago still hold up in today’s changing world. Its Easter week and growing up it was always a very special week in our household. To honor him, I would like to share the several critical leadership lessons I learned about Jesus, my original serving leader.

My grandmother shared the first leadership lesson at a very early age. She was a cancer nurse when cancer killed almost everyone that it touched. She taught me that change is inevitable. She would tell me stories about how Jesus came into her patients’ lives and He would help them deal with change. It was an odd lesson to be taught, but she felt it was critical to understand the nature of life and also the event known as death. Continue reading

When Succession Planning Fails

How Do You Avoid the Succession Trap?

How Do You Avoid the Succession Trap?

Only 40% of privately held businesses have a succession plan in place for their organization. Only 55% of family owned businesses have a plan for their next generation of leadership. Over 70% of nonprofits do not have a successor for their original founder. Why does it seem so many organizations fail to plan for the next generation of organizational leadership? I have found succession planning is one of the few areas where both businesses and nonprofits have similar leadership challenges. I’m going to a program later this week on succession planning for privately held businesses. I’ll share what I learn from key financial professionals next week. This week I talk about what I’ve learned on why leadership succession doesn’t happen in organizations.

I’ve been involved in succession planning since the late 70’s. It was the first consulting job I did with clients and I still am actively working with organizations on their talent management and succession planning. I’ve worked on over 100 succession plans for key clients and partner organizations.

The first reason succession planning is not done is because there is always something more important to do. For most entrepreneurs, they are still actively involved in their business. They can find a hundred other things to do than talk to about who will lead their organization after their gone. Over 50% of my client s don’t put an emphasis on organizational sustainability. They are brilliant at what they do. In many cases, they’ve created visionary organizations. The problem for many is that they cannot see a time when they won’t be involved in their business. So why invest time into something that won’t build a lasting leadership legacy. My challenge is to get them to face their own mortality and still remain a long term client.

The second reason there is no succession plan is the founder doesn’t feel that someone else can do their job. For many in North American men, their lives are so tightly aligned with their careers, take away one and the other begins to falter. I have found than many market leading organizations begin failing when the founder can no longer see the future. Since many of my clients are technology based, the leader is unable to deal with disruptive technologies and capabilities in their markets. As their technologies mature, the type of leadership required also changes. Since many entrepreneurs are controlling by nature, when change begins to occur they may hold on tighter to the leadership of the organization. Leaders who have built significant organizations are not willing to bring in leadership that may add another dimension to their organization. In the worst case, they may begin chasing the out their successors, either because of fear of the unknown or they’re afraid they’ll be thrown out before they’re ready to go. The other part of this is that the leader can misread their own health and drive. They don’t notice health problems until it’s too late. I’ve seen several of my clients die before their successor is chosen. Sometimes it’s not a health issue but a random act the owner suffers. I’ve seen at least several senior leaders die in unexpected plane crashes and, in one case, it took out 3 of his successors. In the military, there are always succession plans to follow. You should have one too.

The final reason succession plans fail is that the leaders and their leadership teams underestimate the impact of a new leader on their organization. When Jack Welch named Jeffrey Immelt as his successor, several key executives left to run other organizations within several months. In the case of GE, they had incredible leadership depth to call on after the executives left. When a new CEO is named in a midmarket organization he or she may lose a critical member of the leadership team. If you’re in a small nonprofit, the moment you promote a new managing director, several of your team members may begin looking for roles outside the organization. You must be prepared to deal with these situations. The better you are prepared for the worst the less harmful it will be to your organization. We will talk more about how to do this in a future blog.

The challenges for a smaller business may also include a financial component to the succession plan. In many privately held organizations, when a team member on the leadership team leaves there is financial burden that the organization takes on. Since the stock is not publically traded many times the cash payout for private stock can cause additional hardship to the organization. I’ve also seen many smaller organizations struggle to pay both the former CEO and their replacement the compensation they feel due to them. This can undue and unnecessary stress during their transition.

Next week after the succession strategy conference, I will bring back the financial piece of the succession strategies process. For many of you CEO and Managing Directors, you will find this next blog incredibly helpful. I’ve got my copy of CFO for Dummies out and I’m not afraid to use it. Next week, we will share the financial secrets of succession strategies. See you next week.

Three Leadership Lessons from General Norman Schwarzkopf

How do you serve others through your leadership?

How do you serve others through your serving leadership?

When I was invited to work with the military after 9/11, the first person I called was my father. He had spent many years in the military and he understood the task ahead of me far better than I did. My exposure to the military came from history books and the many military officers I knew over my lifetime. My father suggested reading Norman Schwarzkopf’s autobiography “It Doesn’t Take a Hero. “ He felt it would give me a different view of military leadership than I had been exposed to during my career.

Many of the people I worked with in military intelligence had a different view of the act of war. Many were detached from the reality of war and the consequences of how they presented their findings impacting civilian leadership decisions. After I read General Schwarzkopf’s autobiography I began developing a better understanding of what our military officers had to deal with on the field of battle. I started asking my military colleagues different questions about how they applied key leadership concepts to the military.

There were three keys I took from General Schwarzkopf’s writing. They helped me shape my discussions with military and executive branch leaders after 9/11. I also understood some of the people I worked with had worked with General Schwarzkopf. So quoting from Schwarzkopf’s book would not give me instant credibility with these men and women. I had to try to incorporate these lessons in our overall discussions on what we were trying to accomplish in our service academies.

The first key I shared was “When placed in command, take charge.” My team was made up of leaders from all branches of the military and many were trained to work well in a command and control system. I wanted them to be able to slip in and out of leadership roles as the situation changes. This was a different view than many of my peers proposed. I shared several examples of why leadership needed to be individual, as well as team based. Today, you can see this strategy working in many of our best frontline military leaders.

The second key was “The more you sweat in peace, the less you bleed in battle.” When working with the military you learn they leave very little to chance and everything to choice. They constantly drill and work on the details of their missions. They keep drilling so they are prepared for almost every eventuality. Their team members know their roles and are able to move at incredible speed when operating in the field. This provides their commanders incredible flexibility in dealing with any enemy. I’ve seen similar agility in other high performing teams of first responders in Ohio. These teams drill and then drill again until everything is working at 110 %. That extra 10% save lives in the field. You can only get it by working hard in drills.

The third key was “Leadership is a potent combination of strategy and character. But if you must be without one, be without strategy.“ This quote was the capstone of our new strategy framework. When in doubt, rely on character to carry the day. I share this with every executive I work with. Most professors I work with stress strategy as the critical element to an organization’s success. I’ve found the opposite is true. The more character the organization’s leaders have, the more likelihood of enduring success. I’ve seen this work for many of the leaders I’ve worked with for the past 30 years. In an era where leaders’ careers are measured in 2 or 3 year cycles, many of my clients’ leaders have been serving for decades in their roles. When asked why their success has lasted so long they always share it’s about character.

This leaves me with my favorite quote in regards to General Schwarzkopf. He said, “True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.”

Thank you, General Schwarzkopf for teaching me about the true nature of serving leadership. Rest in peace, Sir. Your lessons on leadership will shape future generations of leaders around the world.

Why Character Still Counts

How do you change our world with your gifts?

Last week Zig Ziglar passed away at 86 years old. He was an incredible leader who walked his talk until the very end. Last week in this blog we talked about the seven traits of a serving leader. The foundational and final quality of a serving leader was cultivates character. When I think of Zig Ziglar what stands out in my mind was how he taught sales professionals to cultivate character in their leadership and selling careers. He felt that honesty was the best quality but for a person who influences others, it’s the only policy.

I met Zig many years ago when I was selling vacuum sweepers door to door. My mother’s best friend Ollie had been a big fan of Zig’s and she bought me a copy of Zig’s classic book on closing sales. Ollie was an entrepreneur going way back, having founded a cleaning service with her husband many years earlier. My mother told her about my new job selling Kirby cleaning systems for $1000 each back in 1984. That’s a great, but expensive vacuum sweeper. My mom was concerned that her shy son would struggle selling them during a recession. Ollie told my mom about Zig and my mom bought me a ticket to a sales training event with Zig and a person I had never heard of at the time named Peter Lowe.

What struck me about Zig was his energy and the way he presented his ideas to the crowd. I had never had sales training and Zig started his presentation talking about honesty and integrity. During this part of his presentation he shared many of his classic lines about selling. But the one that stood out with me was his belief that honesty is critical in a professional sales career. He also said he would share the secret to a better life at the end of the event. He then told the crowd you could attend a bonus session after the program that would pay benefits beyond your selling career. He had me hooked.

As I grew in stature and became more successful as a sales professional, I continued learning about selling from Zig. As I began gaining confidence, I started learning more about setting goals from Zig or, more accurately, his many tape sets that I bought at the conference. I couldn’t get enough of his great stories and the closes he taught me worked almost every time. He reminded me of many of the ministers I grew up listening to as a pre-seminary student at Baldwin Wallace College. One of my favorite Zig quotes back then was, “The most important persuasion tool you have in your entire arsenal is integrity.” Wow. Many of the sales people I worked with were less than ethical, I’m being kind. But I stuck with it and I ended up succeeding.

Later in my career I saw Zig at a Success Summit. At this conference, Zig introduced me to two of his friends that would help continue my success in sales and leadership. Their names were Jim Rohn and Brian Tracy. These three men would shape my thinking forever.

The key concept I got out of this conference was what Zig summed up as his philosophy on life, “You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.” As a former athlete, this fired me up. This strategy is what I used to compete in everything I did, and back then I was doing a lot.

I had a new job with new leadership responsibilities. I was in charge of leading sales teams. So I looked to these three new mentors to help me learn how to motivate and lead my teams.

Zig again came through with a philosophy that made sales management easy. He taught me a philosophy that I’ve used for the past 30 years. It was, “You will get all you want in life if you help enough other people get what they want.” Wow. That was so simple. Once I embraced this philosophy my life took off and I never looked back.
I can’t imagine how my life would have turned out without Zig, Brian, and Jim. Everywhere I went, I had their tapes turned on in my car. I even bought my first Buick because it had both a CD player and tape deck. My wife thought I was crazy. The car was a great ride but it allowed me to maximize my time on the road with my rolling university.

Now what was the final thing Zig taught me about character? I went to his bonus program after the event. In this program Zig shared his beliefs about Jesus Christ. He got up for over 25 minutes talking about the role Jesus had played in his life. He told all in attendance about why he thought Jesus was the reason he was successful. He also refined his definition of what success meant and what it meant to one’s eternal life.

For several people in the audience, they felt that this was not the time or place for a discussion of eternal life. When people were incredulous about taking our time after the meeting Zig turned that objection into a question about what would happen if you got into a car that night and were killed at a railroad crossing. Did you know where you would spend eternity? Then he used the silent close and waited for an answer. The person walked off and complained to Peter. Zig never changed this part of his routine. He never shied away from sharing this precious secret with everyone he came in contact with. Now that takes character. I’m sure this cost him money and additional speeches over his career. He didn’t care; he knew there was something more important than just money.

When Zig passed away last week I dug out a copy of his autobiography looking for some comfort in the book. He had been both a sales mentor to me for much of my professional career. I looked in the book and opened up to the page where he had signed my book. It brought me inner peace. It said Zig Ziglar Romans 10-9 and I felt true joy for my friend knowing that we would again meet on the other side. I guess that what he meant when he said I’ll “See you over the top.”

How to End Your Day on Time

How do you end your day on time?

How do you get the most out of your work day? I’ve worked with many leading executives and many of them say the hardest time of year for them is October and November. They have just gotten used to the long summer days and even when they get home at 6:30, they still have several hours to spend with their family and friends. With fall, its gets darker earlier and a general malaise seems to take over the population. For those with children, there is always an activity that fills up your evenings. If you have college age children your weekends become trips to the college campus or back to your alma mater for fall sports.
So I thought it might be helpful to share several tips I pass on to my clients to help them get the most out of their busy schedules. I wish I could take credit for them but I learned several from Mark H. McCormack, the former Chairman of IMG. When I got my first promotion to General Manager, a friend gave me a ticket to hear Mark talk about how to be a stronger leader at Harvard Business Club in Cleveland. What impressed me about Mark was how straightforward his advice was. For those who don’t remember Mark, he is the writer of “What they Don’t Teach You at Harvard Business School. “He also created and led IMG which changed the way business was done with well-known athletes. His early successes with Arnold Palmer and Jack Nicklaus changed the marketing world forever.
Here are four tips from Mark McCormack on how to end your day on time.
1. Start an hour earlier. You’ll be amazed at how much work you can accomplish at 6:30 AM. You can return calls, set up meetings, and put together an agenda for your day ahead. For many of my best clients, they invest their first hour in looking at the bigger issues of their business undisturbed. If you’re calling on senior executives, many will answer their own phones at this time. They are more relaxed knowing they are dealing with someone who has a similar respect for their time. It also a wonderful opportunity to set up appointments because many of these very busy leaders can squeeze you in when their assistants wouldn’t. When I’m working with my West Coast clients, I always schedule them for 6:30AM PST and get most of my heavy lifting done early in the day.

2. Work when you have to work. If you have to work make sure you focus on what you have to accomplish. Many leaders are challenged by having time vampires in their lives. By focusing on results driven time management style you can accomplish incredible things in the day and still have time for outside work activities. Guard your work time with your life. Effective executives don’t do everything; they do the things that lead to the results they desire. One of my best known clients has his time broken down into 10 minute increments giving him one to two additional meets per hour. It also keeps his schedule moving and he feels refreshed at the end of a day.

3. Shorten your phone calls. How do you shorten your phone calls? My tip is schedule shorter meeting and keeps a stop watch next to the phone. When I’m working on certain projects I keep an eye on my watch next to the phone so when I talk with people I know how long we have been talking. This doesn’t mean I’m abrupt. I just set out guidelines in my correspondence so that we both know what’s on the agenda. If you client wants a longer time they can ask for it. You would be amazed how efficient you can become when you’re prepared and so is the person on the other end of the phone.

4. Learn to say no. This one is the final tip for today but I can guarantee if you do no other tip and just do this one you will be shocked at how your schedule opens up. One exercise I recommend is figure out your hourly rate. If the activity doesn’t return that amount or more you might not be leveraging your time correctly. For many clients, I find getting them to look at these numbers before they have to creates a significant opportunity to better understand where they are investing their most valuable asset, their time. For many highly successful executives, this is the hardest thing to do. Once they start looking at their ROE or return on efforts, the faster they start delegating the things they shouldn’t be doing. Once you learn to say no you free up your time to do the things that only you can do.

All of these tips are easy to understand and do. But it is also easy not to do them. I find the best way to implement these ideas is to pick the one you want to start with and then do it for thirty days to make it a habit. After you complete the first one add a second one and repeat the process. Once you see how powerful these tips are you will want to share them with your direct reports and so on. I’ve seen executives double and triple their effectiveness in less than thirty days. Once you see the results you won’t ever want to go back to the way you used to run your day. If you teach them to others, you will be gaining more productivity from them but also creating the habit for yourself. This builds value in your relationship with others by providing them with a lifelong skill they can use for the rest of their careers.

I’m in the Center

Find it interesting that during an election season all rules are thrown out the doors. We attack people for their thinking and their beliefs. I’ve got several interesting notes over the past couple of weeks asking what I think of the marketing of the current crop of presidential candidates. Most of my friends see me as a centrist. That’s a nice way of saying I say I have points of view that don’t match theirs.

I’m a multi-racial person that has never used it to put me in a protected class. My grandfather was African American and my mother grew up in the inner city of Cleveland during a time when multi-racial children were not as accepted as they are today. She and her sister Jean suffered the worst a person could imagine at the hands of most of the society at the time. The stories both women could tell brought tears to even the most hardened of people.

My father was in the military and spent much of his early life travelling the world right after World War II. He lost the sight in one of his eyes in his early twenties and carried shrapnel in his body until the day he died. Our family came over on the Mayflower. Every generation since the American Revolution has served our country in the military. He was a tough and capable man and he spared no one his opinions when he thought he was right. To me, he was Captain America.

This two people taught me the meaning of responsibility and honor. It is unusual to have a single day pass where I don’t use something they taught me. Their political views couldn’t be more different and they didn’t avoid sharing them with me. They were passionate and they never avoided a confrontation. My mother and my Aunt Carol marched in the Civil Rights movement in Cleveland. You couldn’t get more left than these two. My father spent a large part of his life in government and the emerging technology markets. He was a grey man who stood up for corporate stewardship and strong government. An odd combination but it seemed to work as he was involved in many of the major struggles in our country’s history.

Now where does this leave me? It leaves me in the center. I’m one of the 14% that will help determine the election. Why me? Because for all this talk about civility from our politicians, the country is divided and people on both sides of the aisle aren’t moving. There is no compromise and both believe their arguments. Their beliefs are so established that minus a major event in their lives they aren’t changing at any costs. The facts support them and their emotions hold them in place. This is a deadly duo.

I thought when I worked with the Clinton administration that there couldn’t a more polarizing figure on the left. His political skills and dynamic personality made him a target for almost every right wing extremist who wanted their opinions heard. However, we soon discovered a man with his ambitions also understood that to create a permanent place in history he would need to compromise and he did. He created an economy that was the envy of the world, and the world wanted its share of this new technology economy. When I toured the country, foreign competition in the mid 1990’s was stealing 80 billion dollars in technologies from the United States alone. We truly were the envy of the world. But this too would end when the technology bubble burst and left investors with pennies on the dollar for their stock investments. I’m not sure why people fail to remember this fact when discussing technology investments.

I went to work for President Bush after 9/11 working with the Department of Defense and discovered that the right didn’t have exclusive ownership on hate speech. If President Clinton was not respected, President Bush became the target for every left wing loon who could string two sentences together. Their anger became so large they created a cottage industry who made their living telling new lies about how bad GW was. Movies, books , and blogs, oh my. This man brought out the worst in people. The problem was that the people on the right knew they must defend him. Those of us who were involved knew he has a fair and decent man. Just like his predecessor.

That brings us up to today. We are entering the most important election in our lifetimes. That’s what we are being told by both sides of the political spectrum. In my job it’s not good to make enemies. My livelihood and that of my family is determined by my ability to fade into the background and only step forward when leaders need advisors. I’m to take no glory but provide unvarnished information to people who have the responsibility for making the decisions that will help shape our world. But as I look forward, I see a clear distinction between providing information and taking action. Over the next several weeks, before the election, I’ll provide an additional resource for you to read that talks about the issues that impact your family and our country. The Developing Serving Leader blog on Fridays will provide you with insights and my views on what you might want to consider as you enter the voting booth this year. My agenda is clear, let the country choose the form of government it wants. I hope to provide you with the tools you need to make the right decision for your family and community. I will also endorse a candidate before the election. This election is too important not to get every person out to vote. You will get the country you voted for.

Starting this next Friday, I’ll post my thinking on election 2012 here. We have several intersting blogs covering the many key issues of this year’s election. If you don’t want to read and share it, that’s okay, you can still read my regular blogs on Tuesday.

How to Uncover Your Beliefs

Why is it so important to understand your beliefs? If you remember when we started our discussions about beliefs, we talked about the importance of knowing your beliefs and how they impact your life and success.
Let’s define beliefs are according to the Merriam -Webster Dictionary:
An acceptance that a statement is true or that something exists
- his belief in the value of hard work
- a belief that solitude nourishes creativity

Something one accepts as true or real; a firmly held opinion or conviction
- contrary to popular belief, Aramaic is a living language
- we’re prepared to fight for our beliefs

A religious conviction
- Christian, Muslim or Buddhist beliefs, for example
- I’m afraid to say belief has gone
- local beliefs and customs

Trust, faith, or confidence in someone or something
- a belief in democratic politics
- I’ve still got belief in myself

Now that you see what they are, how do they impact your daily life? There are several things we can learn from this definition. Beliefs are the way we see and shape our interactions with the world. For many people, they don’t even consider how beliefs might be impacting their lives. Today, we’ll give you several short exercises to help you identify your beliefs. Then next week we’ll talk about where beliefs come from and how they might impact your life.

Let’s start with several quick exercises to help you identify your beliefs. This is a sentence completion exercise adopted from Nathanial Branden to help you uncover your beliefs. His thinking was that if you gave an individual a partial sentence and then asked them to give 20 responses, it would help a person uncover not only their surface beliefs but by having them do it twenty times, it would help bring to the surface more awareness of how they saw the world. I’ve adapted it to help clients identify their beliefs and also their core values. The other thing to remember, there is no right or wrong answers in the area of beliefs. You should complete the sentence twenty times and not worry about the answers you uncover. I typically have clients do each sentence completion on a different page so they can be compared and compiled afterward. You don’t have to share yours with anyone. Remember to make this stress-free. If humorous answers pop out, that’s OK. For many technically trained individuals we tend to want to know the deeper meanings to this exercise. The answers are just a way of quickly getting your thoughts on paper so we can explore them to help us increase your awareness of the world.

The first is sentence completion is I am… Now put this at the top of the first page and then begin writing your twenty answers as quickly as possible. Just write what comes into you head. Don’t worry about spelling or editing your writing. Keep it short between one to three words to complete the sentence. Let you imagination go.

The second sentence is I succeed because… Complete this and don’t worry about your responses. This may take longer than the first sentence completion but for most people the first several come quickly and then at about 7-10 you get a little stuck, it’s critical that you keep on writing. You will feel good at the completion of this sentence completion. These will be positive affirmations for your growth. For many of my best clients they feel incredible after they complete this sentence twenty times.

The final sentence is I respect others when they… Now take your time. You’re almost done. What do you really respect about others? This one is the most challenging but will help you better understand what you look for in other people. It’s not always easy to complete this one twenty separate times but its critical you do this. If you’re looking for ideas on how to complete the sentence consider the important people in your life. Try to remember a time when you really respected them. Then write it down. This sentence will help you appreciate the uniqueness of your friends, family members, and coworkers.

Great job today. Thanks for your hard work. I know this can be a difficult assignment and challenging but the results you get will be amazing. I know these have stretched out your thinking. Next week we will review your responses and help you see how they shape your beliefs. We will also dig in to uncover where these answers came from and how they might be shaping the way you see the world. If you would like to confidentially share some of your answers, feel free to send them to me at tbraden@marketleadership.net and I will use them as examples next week. I will keep your responses confidential but share how they might be impacting your life. I used to do this with my graduate students live and it was also informative and helpful for them.

Are You on Purpose?

I spend time with many serving leaders who run wonderful nonprofits around the country. They range from hospitals to animal sanctuaries. They are big and small from good to great. What common factor do they all have in common? They all want to serve their communities. But are they on purpose?

I find the great nonprofits, the ones that are financially healthy with actively engaged communities and creating significant value to their stakeholders have a clearly defined purpose for their being.
It reminds me of a quote by Zig Ziglar “Kids don’t make up a 100 percent of our population, but they do make up 100 percent of our future. “ For many nonprofits serving their community, it’s hard to keep focused on the bigger picture. With all the things happening in the world today, how does the serving leader retain perspective on what they are trying to achieve? I thought it might be helpful to share what I’ve learned about remaining on purpose with the hopes that it will provide you a plan to help you get your groove back.

The first way to get back on purpose is to make sure you can define your purpose easily. It should fit on a tee-shirt or bumper sticker. If you don’t know what your target is you will have a hard time hitting it. The second advantage to a simple language is it’s easy to share with others.
The second way of being on purpose is being clear on what you’re not. When you talk to serving leaders at early stages of their organizations’ development, many have a big message involving everyone in their purpose. From my experiences, this is a formula for failure. Just because you can have everyone involved doesn’t mean you should. Focusing on people who want to be involved in your purpose that have a passion for your cause will help you achieve great things. One of my favorite examples of this rule of small numbers is the early Christian church. This organization was founded by less than two dozen men and women who initially shared their purpose with the world and it continues growing and attracting new followers today. It’s the same case for Buddhism, started small and continues evolving in its mission and reach. The Buddha only had a small group of followers at the beginning. It allowed him to spend more time teaching and less time administrating at the beginning. In this way, his early followers had a clear understanding of his key teachings. In a region of the world where there were so many different spiritual systems he created a movement that engaged the best from the many different movements. If you focus on trying to be everything to everyone, you miss your mark. By clearly defining the attributes of what you are not, you will continue to attract the right people to your efforts.

The final thought I have on being on purpose is that today people want to be more involved in fewer causes but want to make a bigger difference in the causes in which they are involved. The clearer you are on your purpose, the easier it is to attract people to your cause. You’re able to be clear in defining your purpose and you continue attracting the right people at the right time. Your purpose will continue to evolve, as will you. As your purpose gains momentum it will continue to attract followers that share and expand your mission. It continues growing.

Remember what Edith Wharton said when thinking about being on purpose. She said, “There are two ways of spreading light: to be the candle or the mirror that reflects it.“ Are you on purpose?

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