I work with SMB software and technology businesses to accelerate sales results through proven business development processes, creating extraordinary partnerships, and leveraging technology to reach your target markets. I partner with my clients to create successful software businesses by providing a proven technology marketing roadmap and sales tools to create leadership in their markets to increase their sales and profits.
My software marketing toolkit and success roadmap focus on developing key marketing strategies to insure your software business’s short and long term success. This business development process is built specifically for SMB software businesses. With my business Strategic Performance Partners, I partner with SMB technology clients to:
- Identify high growth niches for their software and technology products and services.
- Share with clients how to use lead generation advertising and marketing to attract highly qualified prospects.
- Create ongoing client education strategies. Our client marketing process positions clients for maximum success and helps them capitalize on their marquee clients and their niche markets.
- Leverage partner programs that focus on better quality joint ventures and strategic alliances for increased ROI on time invested in partnerships.
- Develop breakthrough sales results using proven business development strategies and leveraging technology to uncover additional profit opportunities within their markets.
In my role as a corporate executive, I have been responsible for leading and managing strategic alliances and business development activities for many software and emerging technology businesses. My professional success in leading and managing mid-market organizations provides my clients an extensive network of potential clients and partners worldwide.
I have keynoted and served in senior officer roles for professional groups such as International Association of Microsoft Certified Partners, Economic Development Institute, Deming User Group, Council of Logistics Management, American Marketing Association, and The Society of Competitive Intelligence Professionals.
My corporate clients and partners include Microsoft, JP Morgan Chase, IBM, AEP, Rockwell Automation, Siemens, Oracle, American Superconductor, Panasonic, Battelle Institute, American Greetings, Berkshire Hathaway and many others.
My education includes a BS from Baldwin Wallace College. I’ve taught multidisciplinary classes on the graduate level at the Industrial College of the Armed Forces, Case Western Reserve University, Keller Business School and Miami University in Ohio.